Data Quality
Cirrom is an intelligent data layer that continuously monitors the health of your contact records, detecting gaps, inconsistencies, duplicates, and inaccuracies, then automatically applies contextual logic to correct them, all without manual effort.
Accurate
Cirrom keeps your contact data accurate and up to date. From job titles and email addresses to firm affiliations and geographic location, Cirrom identifies the errors and automatically corrects them.
Valid
When data flows in from multiple sources, inconsistencies are inevitable, such as varying name formats, duplicate entries, or mismatched fields. Cirrom standardizes and harmonizes your contact data, ensuring consistency across platforms like your CRM, marketing tools, and billing systems.
Complete
Missing contact fields can lead to delays, failed communications, and poor client experiences. Cirrom detects gaps like missing email addresses, phone numbers, or company names, calculates the correct value and automatically populates them.
Features
Cirrom is built to restore trust in your contact data. With automated cleansing, seamless integrations, our platform helps you save time, reduce risk, and maintain high-quality data at scale.
Automated Data Cleansing
Cirrom identifies and corrects inaccurate, incomplete, or outdated contact data without manual intervention.
New Contact Monitoring
Tracks new contacts added to the CRM and highlights data quality issues early in the lifecycle.
Real-Time Reporting
Offers instant reports showing suggested changes, rule impacts, and data quality trends.
Event Data Management
Maintains accurate contact data before, during, and after events -including name badges and registration details.
Self-Service Compatible
Integrates seamlessly with self-service tools, identifying and correcting data even when edited by contacts themselves.
Fuzzy Duplicate Detection
Uses advanced fuzzy matching to identify and group duplicate contacts, companies, and office addresses.
Change Tracking
Monitors changes to existing contacts and flags records for review or automated updates.
​
Project-Based Workflows
Organizes data review and cleanup tasks into projects based on lists, events, or contact types.
Flexible Approval Settings
Clients control the level of automation, from fully manual to fully automated workflows.
CRM-Agnostic Design
Works across all major CRM platforms without disrupting existing workflows.
Auto-Merge Duplicates
Allows approved duplicate groups to be merged automatically or manually, depending on your preferences.
Rule-Based Automation
Enables users to create custom rules to apply changes automatically or queue them for manual review.
Mailing List Optimization
Improves the quality of mailing lists to increase email deliverability and engagement rates.
Multi-Field Matching
Evaluates multiple fields simultaneously to increase the accuracy of change and duplicate recommendations.
Contextual Change Suggestions
Recommends changes based on patterns, trends, and field relationships—not just field-by-field analysis.
Workflow
Cirrom’s workflow is built for clarity, control, and continuous improvement.
From the moment initial findings are reviewed, users are guided through a smart, step-by-step process for setting up projects, creating rules, and managing duplicates with precision. Clients remain fully in control, choosing how to balance automation with manual approval based on their comfort level and data priorities.
With features like dynamic filtering, real-time project tracking, and automated change rules, Cirrom streamlines data management without disrupting daily operations. Whether you’re cleaning a master mailing list or prepping for an event, Cirrom ensures your contact data stays accurate, consistent, and ready for action.